Southern California-based lifestyle brand UGG has collaborated with Los Angeles-based brand The Elder Statesman to curate a collection of kaleidoscopic, textured, and embroidered footwear and accessories that equally showcase both brands’ California roots and commitment to quality craftsmanship and imperishable comfort, to create a selection of enduring products.
To front the newest collaboration, the brands tapped Emmy Award® nominated actor, writer, producer, director, entrepreneur, and philanthropist Seth Rogen, serving as the epitome of laidback, California-cool energy. The campaign is shot in light of Rogen’s many facets, showcasing a custom hot pink Toyota HiAce ‘craft van,’ with an interior harboring a full ceramics studio that features Rogen’s own ceramic creations, as well as cashmere details that are plucked from the collection.
Elsewhere, the Abominable “UGGman” is seen with Rogen in a nod to the cult-classic movie Ghost. The campaign showcases the talents of many other creatives such as bead artist Jaime Gerin, glassblower Cedric Mitchell, textile artist Sesan, and surfboard shaper Kyle Albers.
The collection offers pieces that combine the vibe of both brands, including the UGG Classic Ultra Mini, a waterproof take on the UGG brand’s best-selling Tasman X clog, along with two outdoor slides that are inspired by iconic UGG slippers embellished with unique embroidery and patch-worked sheepskin.
Bringing out the quiet luxury aesthetic of which The Elder Statesman is known, along with the UGG brand’s signature downy elements, the collection is complete with custom cashmere sock liners, a complementing sheepskin-and-leather backpack, and a bold hat to fit for the brisk weather ahead.