Southern Californian lifestyle brand UGG introduces NewJeans’ Hanni as their global ambassador for 2024 in the Spring/Summer campaign. The campaign explores a new take on the classic “to-do list” in an adventure-filled “to-play list”. Foregoing the banal and expected everyday chores, Hanni tackles eccentric tasks in UGG’s newest campaign, exploring the sights and sounds of the city as she goes about her day. The result is a fun scene with a rebellious flair, a perfect reflection of Hanni’s playful personality. 

“UGG is a brand that I have grown up with and that exist very fondly in a lot of my younger memories, so to have been given the opportunity to work with them, let alone become their Global Ambassador is such a surreal moment for me. I am not only so so grateful and thankful, but I’m also ecstatic and looking forward to sharing my love for UGG with you as well!! <3“

–NewJeans’ Hanni

The announcement, and accompanying campaign, present Hanni in new UGG styles: the GoldenGlow and Stratus sandals and the Venture Daze clog and slide. Pulling inspiration from the iconic UGG Tasman, the Venture Daze collection features two stylish hybrid styles made with responsible materials like sugarcane EVA and Leather Working Group suede, all while maintaining the UGG brand’s iconic DNA.

The Golden Collection by UGG presents bold style with day-to-night versatility. Crafted with a fine-tuned fit and presented in neutral colors, the newest sandal options are made with sugarcane EVA outsoles. The GoldenGlow, a classic boot-turned-sandal, celebrates the sense of exploration and self-expression that UGG is known for. The Stratus is an ultra-light molded sandal with full flexibility. Adjustable straps can be removed or converted for an easy slide-on shoe. Made with a crushed sugarcane EVA outsole from renewable sugarcane, these sandals are up for the journey.  

The GoldenGlow, Venture Daze, and Stratus styles will be available at UGG.com, in UGG® stores and at select wholesale retailers nationwide.