Classic Americana returns in Tommy Hilfiger’s TOMMY JEANS Spring 2024 collection. The collection, captured by rising photographic wonder kid Tyrell Hampton, mixes East Coast prep with West Coast street for a line that paints an encompassing picture of modern American cool.

American culture has always been infused into the Tommy Hilfiger brand so it is only natural for them to revitalize iconic American styles for the new generation.  “Seasons change, trends come in cycles, yet denim always endures,” says Tommy Hilfiger in a statement. “We are proud to do what we do best – making a contemporary collection of denim for every occasion. Whether dressed up, dressed down, at the campus or by the coast, denim remains the timeless uniform for youth and the summer.”

The collection includes a range of reimagined styles to fit many occasions. An Oxford shirt and cricket jumper are fit for the country club while a varsity jacket and collegiate sweater are perfect for the bleachers. All denim looks are suited to both casual and formal affairs with plenty of denim pieces to allow for mixing and matching. The color palette largely consists of, you guessed it, the timeless red, white and blue.

The campaign features five creators who were carefully selected to represent the brand’s values and lifestyle. Dutch model Nelson Gariba, rising star of British fashion Mia Regan, Malaysian-raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz, and French designer and art director Dahana De Caro took a trip to the world of TOMMY JEANS where it’s always laid back and sunny. 

The TOMMY JEANS Spring Summer 2024 collection will be available on tommy.com, in Tommy Hilfiger stores worldwide, and through select wholesale partners throughout the season.