New Balance and Miu Miu team up again for a new collaboration, this time focusing on the iconic New Balance 530 running shoe.
Taking the original performance shoe, launched back in 1992, Miu Miu puts their spin on the classic, reinventing the minimal design with luxurious suede, leather, and mesh. True to the spirit of Miu Miu, the collaborative interpretations of the New Balance 350 are deconstructed: one in distressed suede in a warm, natural color palette and the other in unprocessed suede and mesh in classic black and white. The result is a lived-in and aged example of a cult sneaker lover’s favorite.
With the intent of disrupting a classic performance shoe, the two powerhouse labels reinvent proportions with an ultra-flat and super light sole, earning it the name 530 SL. Laces can be mixed and adapted to personal style, with options like leather and sailing chord. In each case, comfort, character, confidence and ease are central as the essence and history of New Balance and Miu Miu come together seamlessly.
Rising model muses Peris Adolwi, Julie Hoomans, and Florine Wildeboer star in the accompanying campaign, depicting stolen moments in a simple setting; white walls, blank phone screens, and crumpled white sheets where viewers project their ideas and dreams. The mood is intimate, relaxed, and playful, from movement and gesture to the 530 SL collaboration shoes.