Dropping down the chimney for gifting season, the debut collaboration for Dr. Martens & GANNI marks a quintessential moment for an iconic shoe.

Combining classic rebellion and day-to-day cool, the new Dr. Martens x GANNI release introduces a fresh take on the Jadon Boot. Lensed by British photographer Grant James-Thomas, the campaign features French musician and producer, Oklou. The new release is fueled by both brand’s playfulness, confidence, and bold energy—the recipe for a perfect collaboration.

“We love that GANNI’s bold, progressive vibe aligns perfectly with our mood at Dr. Martens and that’s what makes product design and partnership planning fun: when two partners’ synergies can integrate seamlessly. Together, we’ve crafted a product that represents both of our brands — a fusion of GANNI and Dr. Martens DNA aiming to finish 2023 on a high. And what better way than by celebrating 10 years of our iconic Jadon boot, the platform that started it all!”, notes Dr. Marten Creative Director Darren Mckoy.

Courtesy of Dr. Martens

Perfectly collided with the Dr. Marten brand, GANNI is continuously pushing innovative boundaries. A unique exploration of next-gen fabrics and platform Fabrics of the Future puts GANNI at the forefront of expressive fashion. “Dr. Martens takes me back to my teen years in the 90s, my forever favorite era. It’s
such a legacy brand, and their boots have transcended generations, becoming symbols of subculture, self-expression, and individuality. Being able to collaborate with them on their Jadon boot is such an honour. We wanted to pay tribute to the music scene, which has served as a massive inspiration for me and always felt like a place for connection”, notes GANNI Creative Director Ditte Reffstrup on the new collaboration.

Courtesy of Dr. Martens

The Jadon boot is decorated in the signature GANNI butterfly logo and dual branding. Adhering to sustainable efforts, the boot is formulated with a blend of recycled materials, combining recycled polyester with leather-free materials. Details are in the form of classic Dr. Martens yellow welt stitching, mirrored with yellow accents around the laces.

Priced at $260, the Dr. Martens x GANNI collaboration is now available in select global stores, ganni.com, and drmartens.com.

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