What is bigger, bolder, and “phatter” than ever? The new Fenty X Puma Creeper Phatty of course.

Taking inspiration from the OG Creeper released back in September of 2015 that was named Shoe of the Year by Footwear News in 2016, the Creeper Phatty takes the classic Creeper to new heights. Complete with a bold, punk, oversized design, the Phatty is finished with a stacked gum sole and painted in bold pops of color.

Courtesy of PUMA

Anointed by Rihanna herself, the new sneaker is an embodiment of extra energy—extra confidence, extra style, extra everything. The Crepper Phatty is wrapped in suede, with a padded and debossed form strip, a debossed Fenty logo on the tongue, and laces with gold aglets, offering a more vibrant and culturally contemporary version of the Creeper motif.

The Phatty is offered in three distinct colorways including black and white, bright blue and green, and lavender and cherry red. Fit for the entire family, the Creeper Phatty arrives in women’s, men’s, and kid’s sizes.

Courtesy of PUMA

“We took our OG Creeper and made it bigger and badder. When designing the Creeper Phatty we wanted to reinvent the OG Creeper that was loved by so many. It’s a classic silhouette that has been missed, so its return had to be bigger”, notes Rihanna on the latest drop.

Lensed by Phillippa Price, who previously worked with both Rihanna and PUMA, Rihanna’s second FENTY x PUMA campaign as Creative Director explores a unique juxtaposition between a quirky, creepy, and “phatty” attitude, while highlighting the shoe’s oversized and kaleidoscopic elements.

“The original Creeper changed the game for us,” expressed Maria Valdes, Chief Product Officer at PUMA. “We knew it was time to bring it back. This shoe has universal appeal and we’ve seen tremendous consumer excitement for the silhouette to return. We are excited to not only be able to build upon the existing silhouette with the Creeper Phatty but also expand our offering to the entire family.”

The FENTY x PUMA Creeper Phatty is available worldwide on puma.com and select global retailers including Foot Locker.

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