Artists Maluma, Erykah Badu, Coi Leray, and athlete Coco Gauff were tapped by Ray-Ban and Meta in Ray-Ban | Meta’s campaign for their second-gen smart glasses. The glasses utilize small cameras in the upper corner of the frames to capture and share life’s everyday moments. In a new hands-free way to connect, the Ray-Ban | Meta smart glasses collection you can now take 12MP photos, 1040p videos, phone calls and engage AI without lifting a finger.
Through the lenses of the glasses, the stars are pictured in key moments of their careers through their perspective. On the opposing end, you can see them relaxing in their homes, enjoying downtime. There is a focus here on experiencing life and yourself more fully with the space to be more present, while also allowing a new look into someone’s life; truly through their eyes.
The collection is currently available on Ray-Ban.com starting from $299.