Gentle Monster, the renowned global eyewear brand, is set to unveil its 2024 Optical Collection on November 2nd. The collection promises to revolutionize our perception of eyewear by seamlessly fusing bold and sophisticated metal accents with a rich palette of tinted lenses.
Established in 2011, Gentle Monster operates under the banner of luxury experimentation. The brand’s hallmark is its radical and innovative approach, which resonates not only in its design philosophy but also in its retail spaces and venues, seeking to celebrate and fuse individual personalities and experiences with every pair of eyewear, embodying a facet of the brand’s style philosophy.
Charting a new trajectory in optical frame design, combining sophisticated metal embellishments with tinted lenses in an array of shades, the 2024 Optical Collection boasts a diverse array of styles, ensuring there’s something to suit every taste. From futuristic goggles with a pronounced flair to bold contemporary squares to oversized aviators, Gentle Monster has left no stone unturned in exploring the spectrum of eyewear trends. Adding a touch of uniqueness, the frames are graced with distinctive star-shaped symbols on their temples, ensuring instant recognition.
The brand’s ‘GENTLE HIGH SCHOOL’ campaign highlights Gentle Monster’s interpretation of the high school experience, a phase where individuality and self-expression are celebrated. Starring actress Nana Komatsu and musician Shinichi Osawa, the campaign introduces them to distinctive classes in robotics and martial arts, delivered through Gentle Monster’s unique curriculum.
The 2024 Optical Collection is priced to cater to a wide audience, with frames ranging from $269 to $400. The collection will be available for purchase through Gentle Monster’s official website and in outlets in New York, Los Angeles, Costa Mesa, San Jose, and Houston, welcoming individuals from around the world to experience the avant-garde creations.