Choosing to skip the runway this season, Ganni presents its Fall/Winter 2024 collection. Centered around nostalgia, the collection embraces Scandinavian sophistication while toying with a schoolgirl aesthetic. 

Echoing the nostalgic theme, the lookbook was skillfully shot against red-and-white backgrounds, a thoughtful nod to the hues of the Danish flag. In the Fall 2024 collection, the ‘Ganni Girl’ is drawn to the allure of pinafore dresses, miniskirts with whimsical ruffled hems, classic argyles, platform loafers, and in alignment with a prevailing trend in Fall/Winter collections, a renewed focus on impeccable tailoring.

While Nicolaj and Ditte Reffstrup, the dynamic duo serving as CEO and creative director of Ganni, view the brand’s fitted jacket with curved sleeves as a contemporary classic, there is a deliberate focus on suiting and outerwear in this season’s collection.

Notably, the trench coat commands attention with sophisticated elements including a double collar and a prominently raised Ganni logo at the center back. Meanwhile, the suiting and outerwear exhibit squared cuffs, delivering a polished and business-ready aesthetic.

The enduring allure of the maxi skirt and dress remains undeniable, having ascended in popularity since the previous fall/winter season. Ganni masterfully showcases this trend with an exquisite array, presenting glittering knit or floral print maxi dresses. The evening wear selection proves also to be a delight, offering a sparkling assortment of both mini and maxi skirts for the Ganni Girl to choose from.