What does cutting-edge look like in the landscape of pop culture?
It’s a seemingly subjective question— depends on whom you ask. But for us at GEN V, it’s…everything creative. It’s the makeup artists we admire who craft ethereal looks, it’s the subjects we profile who create work that commands the stage, and it’s the technology we use to bring our ideas to fruition from a desktop screen to tactile page. Now what happens when we combine all three?
This was the inspiration behind our idea to fuse the possibilities of AI and the power of makeup artistry in real life–on none other than pop princess Nessa Barrett, an artist known for her doll-like looks and swoon-worthy vocals. Having risen to internet superstardom in 2019, the New Jersey-born songstress has built a legion of fans from TikTok and beyond to follow her musical journey, the latest stop on which is her new EP, hell is a teenage girl.
We paired Barrett with makeup maestro Alexandra French and 3D Artist Pol Kurucz to create the “phygital” makeup looks here inspired by the power of innovation, imagination, and play.
This story appears in the pages of GEN V3: now available for purchase!
Photography Brooke Nipar
Fashion Hunter Clem
Makeup Alexandra French
Digital Art Pol Kurucz
Hair Maranda Widlund (Home Agency)
Manicure Sreynin Peng (Opus Beauty using DIOR Vernis)
3D graphic design Andrei Sigarev
Photo assistants Colin Jacob, Dominic Escalante