What does cutting-edge look like in the landscape of pop culture?

Nessa wears necklace TIFFANY & CO. / Top GUESS / Jeans ARMANI EXCHANGE

On lips DIOR BEAUTY Rouge Matte Finish in #634 / MAC COSMETICS Lip Liner in Stone, Lipglass in Clear / On eyes MAYBELLINE Lash Sensational Sky High Mascara in Black / LASHIFY Amplify Gossamer Lashes in A12 and A16 / NYX Epic Wear Liquid Liner in Sapphire (digitally applied) / MAC COSMETICS Eye Kohl in Smolder (digitally applied)

It’s a seemingly subjective question— depends on whom you ask. But for us at GEN V, it’s…everything creative. It’s the makeup artists we admire who craft ethereal looks, it’s the subjects we profile who create work that commands the stage, and it’s the technology we use to bring our ideas to fruition from a desktop screen to tactile page. Now what happens when we combine all three?


On lips LIME CRIME Velvetines Liquid Lipstick in Bloodmoon / MAKE UP FOR EVER Artist Color Pencil in Black / On cheeks LIT COSMETICS Neon Pigment in No Doubt, Neon (digitally applied) / VISEART PARIS Primary Red from Editorial Brights Eyeshadow Palette (digitally applied) / On eyes SISLEY PARIS Phyto-Eye Twist in #8 Black Diamond (digitally applied)

This was the inspiration behind our idea to fuse the possibilities of AI and the power of makeup artistry in real life–on none other than pop princess Nessa Barrett, an artist known for her doll-like looks and swoon-worthy vocals. Having risen to internet superstardom in 2019, the New Jersey-born songstress has built a legion of fans from TikTok and beyond to follow her musical journey, the latest stop on which is her new EP, hell is a teenage girl.


On lips ABOUT-FACE Matte Fluid Eye Paint in Lost Unfound / MAC COSMETICS Lipglass in Clear / On eyes MAYBELLINE Lash Sensational Sky High Mascara in Black / ABOUT-FACE Matte Fluid Eye Paint in No Queen Blues and Lost Unfound (digitally applied)

We paired Barrett with makeup maestro Alexandra French and 3D Artist Pol Kurucz to create the “phygital” makeup looks here inspired by the power of innovation, imagination, and play.

All jewelry TIFFANY & CO. / Top GUESS

On lips ABOUT-FACE Lip Liner in Lost Time / COLOURPOP COSMETICS Super Shock Shadow in Slave2Pink and Over It / On eyes MAC COSMETICS Lipglass in Clear (digitally applied) / On skin CHANEL BEAUTY Baume Essentiel in Transparent (digitally applied)

This story appears in the pages of GEN V3: now available for purchase!

Photography Brooke Nipar

Fashion Hunter Clem

Makeup Alexandra French

Digital Art Pol Kurucz

Hair Maranda Widlund (Home Agency)

Manicure Sreynin Peng (Opus Beauty using DIOR Vernis)

3D graphic design Andrei Sigarev

Photo assistants Colin Jacob, Dominic Escalante

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